Anne Dupal — Hero Header

You're not lazy.Not even close.

You're a sprinter in a marathoner's world.

Anne Dupal — Coaching Strip

ADHD life & family coaching for neuro-authentic living.

online & in person

1:1 & group coaching

English or French

Anne Dupal — Frise

Anne Dupal — Credentials

ADDCA — ADD Coach Academy accredited ADHD & life coach training

ACSTH ICF — approved coach specific training hours

300+ Coaching hours
completed

5+ Years coaching
ADHD adults & families

Anne Dupal — Blue Section

Find hope, clarity, and the
'how to' of navigating ADHD
sustainably through life.

Anne Dupal — Welcome

Welcome!

Whether you're navigating a new diagnosis, supporting someone you love, or just trying to understand why life has always felt this hard,…

You don't have to figure this out alone.

This is where years of lived experience and specialist knowledge come together to help you make sense of what's happening and what to do next.

Anne Dupal — Note Section

By now, a lifetime of trying harder has earned you some wins — and a long trail of unfinished brilliant projects, self-doubt, burnout, and complications that just keep growing.

The reports always said the same thing: great potential, inconsistent effort. Nobody ever asked why.

Anne Dupal — Can You Relate

Does any of this sound familiar?

1You start strong and abandon things at 98% complete.

2Your brain works brilliantly in bursts, then nothing.

3You've tried every productivity system. You feel worse, not better.

4One small task on the to-do list can paralyse the whole day.

5The people around you don't see the effort. They see the gaps.

6Most people seem to manage life with much less effort than you.

7You're exhausted but it's the only way you know to get things done.

That gap between what you're capable of and what you manage to produce? That's not a character flaw. That's ADHD doing what it does when no one has given it a framework that fits.

Section 03 — What I Believe

What I believe

The problem isn't you.

It was never you.

Sustainability isn't about keeping up.

It's about designing for how you and your brain actually move — so you're not white-knuckling it.

There's an inherent navigation system to you —

and no one should be dictating what it should be (specially not me).

"I spent 38 years trying to fix myself to fit the mold. Then I spent the next decade redesigning my life without one." If that sentence hits something in you — you're in the right place.

Section 04 — My Story

Late diagnosed. Life redesign.

Childhood

The girl who didn't fit

Mud pies over pink bows. Karate moves in ballet class (sound effects included!). Questions over rules. Full speed ahead and prepare to eject.

No future, no map

If I couldn't see myself in the future, why plan for it? An ADHD brain barely coping — before finding better options.

20s

The first turning point

Recovery. Music, graphic design, love. Still running late, still chaotic — but finally stable enough to believe I could build something.

30s

When everything collapsed

Two kids. Dream house. Exciting career. A dad with Alzheimer's. The unravelling. The inescapable fact that people around me were coping — organised, present, holding it all together — and I simply couldn't.

Age 38

The diagnosis

Loss. A sense of urgency to figure out my life while there was still time. Answers. A kitchen floor. Tears of relief. My whole life story, in a language that makes sense. A before and an after.

Now

On the path. With direction.

Reinvention. Alternative paths. Two worldschooled neurodivergent kids. A sourdough café in Bansko. Not perfect. Exploring, upgrading, evolving. And a coaching practice that echoes the process: stop fixing yourself, start designing a life you are happy to wake up to.

Section 05 — Ways to Work With Me

Ways to work with me

There's no one way to do this. We start with where you actually are — and build from there.

Online · Flexible scheduling · English & French · 1:1 and group formats

See all ways to work with me →

1:1 Coaching

My full attention on what matters most to you. Together we explore your goals and design a programme around how you actually work. Most clients find their shape within the Blossom or Flourish framework.

Book a call Try an ADHD Talk →

Bansko · Online soon

ADHD Talks

A regular gathering to understand how a neurodivergent brain works — and leave with something useful. No diagnosis required.

Stay in the loop

Community

Women's Group

A smaller, more intimate group experience for women navigating ADHD. Structured coaching combined with deep belonging.

Learn more

Deep dive

Workshops

Topic-focused sessions that go deep on one area — time, motivation, parenting, or running a business. Available online.

See upcoming

Coming soon

Retreats

A few days to regenerate, mastermind and reconnect — with a community of like-minded women.

Notify me

Organisations

Corporate

Talks, training workshops, and ongoing coaching support to build cultures where different kinds of brains can thrive.

Send an enquiry

Section 06 — Philosophy

a different way of thinking

Instead of fixing yourself to fit the system → designing a system that fits you.

Instead of more willpower and discipline → fewer obstacles between you and what matters.

Instead of productivity as a moral achievement → sustainability as a way of living.

This isn't about doing more. It's about doing the right things — in the right conditions, at the right time, with the right support. Not a formula. A practice.

Neurodivergent by nature. Sustainable by design.

Section 07 — Approach

Observe before you intervene.

In permaculture, the first principle is simple: you don't impose a system on a landscape. You study it first. Its patterns. Its rhythms. Where energy gathers. Where friction appears. Then you design with what's already there.

Then we design around reality. Not around productivity myths.

There's no bad weather — only unsuitable equipment.

— Norwegian saying

If you judge a fish by its ability to climb a tree, it will live its whole life believing it is stupid.

— Often attributed to Einstein

Section 08 — What I Bring

What I bring

I didn't come to this work through a textbook. Three overlapping foundations — professional training, a specific coaching lens, and four decades of lived experience — combine in every session.

Training

Life Coaching

ADDCA certified with 300+ coaching hours. A foundation in goal-setting, values clarification, and sustainable behaviour change — built for real life, not a productivity fantasy.

Specialisation

ADHD Coaching

Deep understanding of how ADHD brains process time, motivation, and emotion. Working with — not against — the architecture of your attention.

Perspective

Lived Experience

Late-diagnosed at 38. Raised between cultures. Recovery. Parenting two neurodivergent kids. I don't work from theory alone — I work from a life that required redesigning.

"The best map is the one drawn by someone who has walked the terrain."

Section 09 — Five Lenses

Five lenses. Any order. As needed.

Not a programme. Not a sequence. Five ways of understanding what's happening — brought in when they're useful, left aside when they're not.

ADHD & neurodiversity

The science, the education, the naming of what's actually happening. Understanding how your brain works before anything else.

The clutter lens

Not just physical stuff. Everything consuming space and energy that isn't serving you — physical, digital, mental, relational, emotional.

12-step recovery

Tools for navigating uncertainty, releasing what you can't control, and building sustainable change one small step at a time.

Nature & permaculture

Observe before you intervene. Design with what's already there. Your brain has seasons — build systems that work in all of them.

Culture & diversity

Growing up between worlds. Understanding what it means to never quite fit the dominant mold — and finding the freedom in that.

Section 10 — Qualities

What working with me feels like

Not a vibe. A way of working.

Relief Play Permission Nature metaphors Stories Practical

Systems that don't require willpower. Language that doesn't shame. A different set of tools for a different kind of brain.